In the first post of this blog, I wrote about focus. One of the hardest actions for an entrepreneur to do is focus; and the same thing goes for a job seeker.
Most people are not good at just one thing, they are good at several things. I find it amazing that while everyone realizes this, HR people and hiring managers seem to forget it. Or do they?
The answer is that they do not forget it, but know that a good employee has many facets. The key is to be able to focus on the job at hand, and on the company that employees them. If the person cannot focus on their own job search and the primary skills needed for that job, then (as the logic goes) how can they focus on the employer? The answer, unfortunately, is they cannot.
Successful job seekers realize this. They deliver a focused message to one market…and sometimes a slightly different message to a different market. The same thing goes for the entrepreneur and how they sell their goods. A defocused marketing message can kill the product.
So, whether you are looking for a job, or looking to sell your product think about your audience and what the expect, need, and want. Then sell that, and only that. The extras are nice, but not what they are buying.
