Actively marketing yourself and your company is the best way to get noticed. The question is how? Before we even touch on how, you have to ask yourself a few questions:
What are you trying to achieve? Are you seeking a job, seeking to gain skills and contacts to garner a promotion, starting your company, doing consulting while you look for a job, or trying to find companies for investing?
- What are your skills? Can you write, answer questions, create web sites, program, create web art, create interactive media, or use search engines and social sites effectively? Can you do SEO?
- How much time do you have? Can you spend an hour a day, eight hours a day, or only a few hours a week? It is easy to take on a big task and then after a couple of weeks you lose time and interest.
- What is your deadline? Are you unemployed an need to be earning money quickly, or do you have time to work on it at as a supplement to your existing job?
Answer these four questions and then come up with a goal statement, a mission statement, and a set of priorities. This is the beginning of your online marketing plan.
As we discuss the different ways to do online marketing see which ones fit your plan parameters. Do only those that fit your goals and mission statement, and hit your priorities. The others can be used at a later time.
