In this series of installments I am discussing the executive summary and how to make it stand out. The executive summary should present the compelling reason for the investor to buy into the company.
At this point, we have discussed nine sections of the executive summary. Since this is a very short document, that is all you need. Do you need a concluding paragraph that summarizes the entire page? Typically no, unless you have a good way of wrapping up the most salient points on the page in one or two sentences AND you can keep it within the limited space. Most people will have a tough enough time keeping the necessary information to the confined space. If you run out of space, then do not worry about the concluding paragraph.
There are a few extras that are useful, which I will address in the next few posts:
- A summary table of financials
- Flow chart of the business process
- Flow chart of the business plan
