What keeps you working on the project late into the wee hours of the weekend morning? What keeps you going when everyone tells you that it cannot be done? What causes you to return to focusing on your business idea when all your friends tell you to go get a real job?
Passion.
It is the intangible that the investor has to gauge. When you come across that one wall that no one else has been able to surmount, do you have it in you to overcome it, and succeed? To try and try and try and try, until you get it done.
Passion is not enough by itself, you need skills. However, without passion, you may give up too soon. That will kill your business and your dream.
I just saw the Soloist, about a man on the street who plays the cello. Discovered (or rediscovered) by a journalist, this man’s passion keeps him focused on what he loves to do most, play that cello. Watch the movie…and if you only have half that passion, then your business has a much better chance of success.
Investors look for that. Investors will see that.
