In the past I have talked about the multiple focus of the job seeker, that the goal is to advertise yourself on the web. This also applies to the entrepreneur because your personal brand is as important as your business brand when you start.
Why? When your business starts which has a longer track record, your business or you? It is you! Leverage that track record into a brand, tie it to your business, and people will start to believe that your business has that positive brand as well.
