On Monday, an article appeared on CNN, Me 2.0: Branding yourself online. Great article on personal branding as it defines branding and then goes into discussing social branding online.
Definition: Personal branding is promoting yourself like a brand . You have have skills, values, expertise that you can deliver to someone that needs it.
They only touch on a few things but essentially you use the internet, blogs, social websites, and manage your personal brand like you would any other brand. Problem is that you may not know how to do that. Two things you can do. Buy the book they talk about, Me 2.0 (visit the website, www.personalbrandingbook.com) or click on Job Seekers on the right and read the articles. Furthermore, we are going to go into further depth on how you can build your brand.
As a pat on my own back I will state that I have been writing about this for some time. As a job seeker and entrepreneur, build your own brand!
Why? Read yesterday’s post. Building your brand is as useful and as critical as building the brand for your company. People will tie the two together and for startups, which has more history? You! Use it.
Note: This is not an endorsement for Me 2.0. I have not read the book. However, it got mentioned on CNN and it may be worth checking out in the bookstore.
