Too many people ignore their personal passions in order to conform to things that society or other people think they should do. In his 2nd chapter, Success is in your DNA Vaynerchuk discusses his personal background, his early business exploits selling baseball cards, working in his?father’s liquor store, and eventually using the internet to promote the store and his person brand. The general point of the chapter, and of the book in general is that you must be yourself. It can be difficult sometimes, but the good news is that the internet makes it possible for you to redefine yourself, and most importantly to turn your passion into your personal brand.
I can definitely relate to some of what he says in this chapter. I remember my dad working two jobs so that me and my brother could go to the best schools. I’m sure that he wasn’t passionate about loading goods into eighteen wheelers all day (his true passion has always been baseball), but he endured the back-breaking labor because he valued education, a passion that quickly became my own. You should look to your own past and find out what drives you to success. Do some soul searching and find out what you are passionate about.
Notable quotes from this chapter:
- Storytelling is by far the most underrated skill in business.
What are you passionate about. Let me know at EdwardViator [at] evil-marketer [dot] com
