Many people will tell you that marketing and branding online is the way of the future. I disagree with this; it is the way of the present, and those companies and individuals that don’t catch up now will be eating dust for years to come. We are entering a new year, and it’s a good time to think about the future. In his fourth chapter, A whole new world, Vaynerchuk discusses the future of business, and argues that individuals should eventually quit their current job so that they can live their passion. His reasoning is that as long as you are working for someone else, it is impossible to live entirely true to yourself and your passion.
Personally, I disagree with this. I’m sure there are many individuals out there that love what they are doing, and wouldn’t even bother to think about quitting their job. There are excellent companies out there with cultures that will match just about any personality. However, not everyone is lucky enough to have a job that they love. So when should you quit your job?
According to Gary Vaynerchuk, you should quit if you can’t answer yes to the following questions:
- Are you happy with your present job?
- Do you work for a company that allows you to have a public persona?
- If you’re not allowed to develop a personal persona at work, are you allowed to do so in your personal time?
In today’s tough economy, it is probably unwise to quit your job outright. However, Vaynerchuk makes a good argument. If you are not able to build your own personal brand, you will be left in the dust, and should at least start preparing your resume. Chances are, there’s a better job out there for you, one that will enable you to prepare for your own future success as well as the company’s.
What do you think? When is it appropriate to quit your job? Let me know at edwardviator [at] evil-marketer [dot] com
Notable quotes from this chapter:
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- Crying about how things should be instead of embracing how things are doesn’t do anyone any good.
- The middleman has not yet been eliminated but we’re getting there.
- The changes that will be wrought by the internet are as fundamentally transformative to content and commerce as the printing press. It’s a whole new world; build your personal brand and get ready for it.
