We’ve already discussed why you should be building your personal brand (online and off), but how do you go about doing it? How do you create excellent and compelling content? Here’s a hint, it really helps if you are passionate about what you’re talking about. I enjoy many different things, film, comics, video games, music, etc, but I love marketing. It’s what I’m passionate about. Sometimes I find myself discussing marketing topics with friends and family that couldn’t care less, which is why I’m posting here. If you know what you are passionate about, then you should have no problem finding hundreds of topics to discuss.
According to Vaynerchuk, to win at this game, you need to honestly be able to answer yes to these questions:
- Is ____ my ultimate passion?
- Am I good enough to be the best blogger about ____ in the world?
He’s right. If you can’t answer yes to these questions, then go find something else to discuss. You can do amazing work marketing your blog or website, but it doesn’t matter if your content is bland. Vaynerchuk offers a formula to help you create excellent content…. Passion + expertise = good content. This means that you need to research your passion and learn everything about it. If you think about it, this should be the fun and exciting part of the whole venture. If you are truly passionate about your subject, then you’re probably researching anyway. You can even turn this learning process into something you wright about (like what I’m doing right now).
If you want a boring blog, post the facts. If you want an interesting blog that attracts the type of people you want to talk to, then you should infuse your posts with your own personality. Tell some stories (remember storytelling is by far the most underrated skill in business), and have fun. The next step is finding out which medium you should use to get your point across, print, online radio, or video, which we will discuss next.
Notable quotes from this chapter:
- To monetize your personal brand into a business using social marketing networks, two pillars need to be in place: product and content.
- Know yourself. Choose the right medium, chose the right topic, create awesome content, and you can make a lot of money being happy.
Are you creating excellent content? Tell me about it at edwardviator [at] evil-marketer [dot] com
