We’ve discussed many concepts and strategies for building your personal brand online. In his tenth chapter, Make the world listen, Vaynerchuk reviews how to put together all the tools and ideas mentioned previously to use. Here we go…
- Buy your domain name, preferably firstnamelastname.com When you sign up for Twitter, Facebook, etc, use this domain name (ex: )www.facebook.com/edward.viator
- Start a Wordpress or Tumblr account and host your domain on it.
- Hire a web designer to make sure your user interface is excellent. If you can’t afford one, get started anyway, but know that you should hire a designer in the future (as you can see, I can’t afford one yet).
- If you’re doing video, buy a $150 Flip camera.
- Create a Facebook fan page.
- Open a Twitter account with your domain name.
- If you’re doing video open a Tube Mogul account; if written word, sign up for Ping.fm.
- Create content and lots of it. Use personal anecdotes and let your personality shine.
- Tweet or post your content using Ping or Tube Mogul.
- Go to search.twitter and start searching for subjects relevant to your blog. Start following many of these.
- Go to blogsearch.google.com and search for blogs similar to yours. Comment and leave your name which should be linked to your webpage.
- Search Facebook for pages that relate to your topic. Join the active ones. Do the same for groups.
- Repeat 5, 8-12.
If you want to be successful, you’re going to need to focus on step 13. In other words, constantly create new content and reach out to the community online. If you’re going to need to focus on step 13. In other words, constantly create new content and reach out to the community online. If you’re content is great, you will get results eventually. Just remember, you should try to wait as long as possible to monetize your brand. Once you monetize, Vaynerchuk suggests that it is difficult to focus on content, so early on you should focus on building the community.
Notable quotes from this chapter:
- Don’t forget to include a list of all of your social network links on your e-mail signature, letterhead, and business cards.
- Make sure you have a big fat button on your site that says Want to Do Business with Me? or something along those lines.
