Taking a break from talking about the executive summary…

I want to take a moment to think about this. Yesterday, I wrote that “it is about the win”, and I was relating it to how much money you are making.

Have you ever thought about other forms of wins, other than just making a lot of money?  Are you saving something in the environment?  Are you helping out your fellow inhabitant of Planet Earth?

There is nothing wrong with focusing your big win on something other than money.  In many cases, this will actually help you get the attention of the investors.  However, and unfortunately, investors have to answer to someone (if not just to themselves and their families), so they need to make money. 

If your big win is saving a rare fish and you want investors; then figure out how you can make a big win for both: the fish and the investor.

Most likely, someone else will, and they will get the investment instead of you.