If you are following 1000 people on Twitter, how do you make sense of the conversation.  Its like standing on an street corner in rush hour in New York City.  You can get attention by dropping your pants, but it’s the wrong kind of attention.

Sure, there are books out there. Thousands.

The answer is experts. They are already out there, called Social Media experts or gurus.  I think it is time for something called a social media engineer.  The job of this person is to properly place, grow and utilize the various social media websites for a specific purpose.

I googled it. Already some one is calling themselves that.   Not a lot though.

I monstered it.  The closets thing is a Social Media Manager for HP.

I whois’ed it.  Someone has the site socialmediaengineer.com (Bill Deys), and they are doing nothing with it. It’s a wordpress site (same theme as mine!!!).  He just got it June 8, posted something on Aug 18. Maybe he is trying to figure it out.

I googled for social media expert and number two is gallucci.net. Giovanni Gallucci is a local guy (Dallas, TX) and a great speaker.   He gets it!  Check out his site.

The bottom line here is that there is an opportunity out there. Some people are already jumping on it.  Why not you? If you have a company hire someone like Giovanni to help you.  Matter of fact, hire Giovanni, because, quite frankly, he is the only one doing it.

And then, you can help your business grow.