Posts Tagged interactive media
Book outline: Crush It! part 2, discovering your passion
Posted by eviator in For Job Seekers on December 3, 2009
Too many people ignore their personal passions in order to conform to things that society or other people think they should do. In his 2nd chapter, Success is in your DNA Vaynerchuk discusses his personal background, his early business exploits selling baseball cards, working in his?father’s liquor store, and eventually using the internet to promote the store and his person brand. The general point of the chapter, and of the book in general is that you must be yourself. It can be difficult sometimes, but the good news is that the internet makes it possible for you to redefine yourself, and most importantly to turn your passion into your personal brand.
I can definitely relate to some of what he says in this chapter. I remember my dad working two jobs so that me and my brother could go to the best schools. I’m sure that he wasn’t passionate about loading goods into eighteen wheelers all day (his true passion has always been baseball), but he endured the back-breaking labor because he valued education, a passion that quickly became my own. You should look to your own past and find out what drives you to success. Do some soul searching and find out what you are passionate about.
Notable quotes from this chapter:
- Storytelling is by far the most underrated skill in business.
What are you passionate about. Let me know at EdwardViator [at] evil-marketer [dot] com
Book outline: Crush It! part 1
Posted by eviator in For Job Seekers on December 2, 2009
As a professional I always strive to be the best at what I do, which is why I am a big fan of sharpening my marketing tools. A big part of this is reading the latest business books and trying to learn as much as I can; only a fool thinks he/she knows everything. I recently read Crush It! Cash In On Your Passion by Gary Vaynerchuk, and have learned some very useful techniques for marketing / branding yourself online, as well as effective ways to use social networking websites to accomplish marketing goals; both of which are essential skills in today’s business world. I’m going to go through this book, chapter by chapter, describing the salient points as well as offering my own commentary. The chapter 1 discussion starts now.
In his first chapter, Passion is everything, Vaynerchuk offers his secret to success.
- Love your family
- Work superhard
- Live your passion
This formula may seem overly basic to some, but if you think about it, you know it’s true. At one of my previous jobs, I found myself dissatisfied even though the pay was good, and the job was challenging. At the time, I had no idea why, but after reading this book, I’ve realized what I was missing. I wasn’t living my passion. I’m betting that this is the point where most people have problems. With food to put on the table and bills to pay, it’s easy to think of success as something to be measured by money. We seldom realize that success should be measured by how happy we are. If you’re not living your passion, you are missing out on one of the most important elements of success.
Living your passion sounds great, but in the meantime you have bills to pay and so you won’t (and shouldn’t) quit your day job just yet. The good news is that with all of the opportunities available using free social networking websites (such as blogs like the one you are reading now), you can still live your passion, and may even be able to make some money off of it in the future. Vaynerchuk discusses these social networking websites as well as money making opportunities later in the book, which we will get to in a future post.
Notable quotes from this chapter:
- Money goes where people go.
- It’s never a bad time to start a business unless you’re starting a mediocre business.
- The person who can dominate in rough times is the person who can dominate, period.
- Social media = business, period.
Have you noticed something missing in your life? Are you living your passion? Email me EdwardViator [at] evil-marketer [dot] com
The starting point for actively marketing yourself online
Posted by Steve in For Job Seekers, Plan, Strategy on April 27, 2009
Actively marketing yourself and your company is the best way to get noticed. The question is how? Before we even touch on how, you have to ask yourself a few questions:
What are you trying to achieve? Are you seeking a job, seeking to gain skills and contacts to garner a promotion, starting your company, doing consulting while you look for a job, or trying to find companies for investing?
- What are your skills? Can you write, answer questions, create web sites, program, create web art, create interactive media, or use search engines and social sites effectively? Can you do SEO?
- How much time do you have? Can you spend an hour a day, eight hours a day, or only a few hours a week? It is easy to take on a big task and then after a couple of weeks you lose time and interest.
- What is your deadline? Are you unemployed an need to be earning money quickly, or do you have time to work on it at as a supplement to your existing job?
Answer these four questions and then come up with a goal statement, a mission statement, and a set of priorities. This is the beginning of your online marketing plan.
As we discuss the different ways to do online marketing see which ones fit your plan parameters. Do only those that fit your goals and mission statement, and hit your priorities. The others can be used at a later time.