An integral part of the business and marketing plan is to provide a fundamental understanding of the market space.  When getting the attention of the investor it is paramount that the entrepreneurs demonstrate that understanding in a concise manner.  As an entrepreneur what might you need to show?

1. How big is the market?
2. Is it a new or mature market? Is it growing, staying steady, or shrinking?
3. Who are the major players?  This includes the producers and the buyers.
4. What products are in the market?
5. How is the market segmented?
6. What are the outside influencers?
7. What barriers exist in the market for new products?

There are many other aspects (which I will address in a later post) in a marketing plan’s overview of the market condition; but these are the fundamentals when first introducing you to potential investors. Later, there is time to do a deep dive but the initial impressions should be that you did your homework and you are someone that is the right person to tackle this market.