I can definitely relate to some of what he says in this chapter. I remember my dad working two jobs so that me and my brother could go to the best schools. I’m sure that he wasn’t passionate about loading goods into eighteen wheelers all day (his true passion has always been baseball), but he endured the back-breaking labor because he valued education, a passion that quickly became my own. You should look to your own past and find out what drives you to success. Do some soul searching and find out what you are passionate about.

Notable quotes from this chapter:

• Storytelling is by far the most underrated skill in business.

What are you passionate about. Let me know at EdwardViator [at] evil-marketer [dot] com

What are you trying to achieve?  Are you seeking a job, seeking to gain skills and contacts to garner a promotion, starting your company, doing consulting while you look for a job, or trying to find companies for investing?

1. What are your skills? Can you write, answer questions, create web sites, program, create web art, create interactive media, or use search engines and social sites effectively?  Can you do SEO?
2. How much time do you have?  Can you spend an hour a day, eight hours a day, or only a few hours a week? It is easy to take on a big task and then after a couple of weeks you lose time and interest.
3. What is your deadline?  Are you unemployed an need to be earning money quickly, or do you have time to work on it at as a supplement to your existing job? 

Answer these four questions and then come up with a goal statement, a mission statement, and a set of priorities.  This is the beginning of your online marketing plan.

As we discuss the different ways to do online marketing see which ones fit your plan parameters.  Do only those that fit your goals and mission statement, and hit your priorities. The others can be used at a later time.