Posts Tagged web activities
Book outline: Crush It! part 1
Posted by eviator in For Job Seekers on December 2, 2009
As a professional I always strive to be the best at what I do, which is why I am a big fan of sharpening my marketing tools. A big part of this is reading the latest business books and trying to learn as much as I can; only a fool thinks he/she knows everything. I recently read Crush It! Cash In On Your Passion by Gary Vaynerchuk, and have learned some very useful techniques for marketing / branding yourself online, as well as effective ways to use social networking websites to accomplish marketing goals; both of which are essential skills in today’s business world. I’m going to go through this book, chapter by chapter, describing the salient points as well as offering my own commentary. The chapter 1 discussion starts now.
In his first chapter, Passion is everything, Vaynerchuk offers his secret to success.
- Love your family
- Work superhard
- Live your passion
This formula may seem overly basic to some, but if you think about it, you know it’s true. At one of my previous jobs, I found myself dissatisfied even though the pay was good, and the job was challenging. At the time, I had no idea why, but after reading this book, I’ve realized what I was missing. I wasn’t living my passion. I’m betting that this is the point where most people have problems. With food to put on the table and bills to pay, it’s easy to think of success as something to be measured by money. We seldom realize that success should be measured by how happy we are. If you’re not living your passion, you are missing out on one of the most important elements of success.
Living your passion sounds great, but in the meantime you have bills to pay and so you won’t (and shouldn’t) quit your day job just yet. The good news is that with all of the opportunities available using free social networking websites (such as blogs like the one you are reading now), you can still live your passion, and may even be able to make some money off of it in the future. Vaynerchuk discusses these social networking websites as well as money making opportunities later in the book, which we will get to in a future post.
Notable quotes from this chapter:
- Money goes where people go.
- It’s never a bad time to start a business unless you’re starting a mediocre business.
- The person who can dominate in rough times is the person who can dominate, period.
- Social media = business, period.
Have you noticed something missing in your life? Are you living your passion? Email me EdwardViator [at] evil-marketer [dot] com
Three types of web activities
Posted by Steve in For Job Seekers, Plan on April 28, 2009
Yesterday, I wrote about three main considerations for marketing online: skillset, time capacity, and deadline. Today, I want to categorize three types of web activities for marketing yourself or your company online. As you examine the three considerations, look to see how these three types of activities may fit into your plan. I am doing this to break down the complexities of web marketing into the framework of the considerations.
Ultimately, you have to look at your goals and the resources you can put into place to meet those goals.
Participant – this is on most sites on the web that are owned and maintained by other groups: you contribute content but have no single point of reference that can be accessed easily (a landing page). There are no formal web pages that represent the person or company, but there are many entries scattered throughout the system. This is categorized by the lack of a single web page representing the user. This is being phased out towards a hybrid between contributor and participant. Examples include Ask an Expert on Yahoo, and putting a resume on Monster.
Contributor – primarily on social sites, this consists of creating a profile and other elements that describe yourself or your business. A web page or group of web pages acts as landing pages and the user provides (and builds) content on those pages. Others may act as participants on those pages, but typically they too have to contribute a landing page in order to participate. Examples include Linked In, Facebook, and MySpace.
Author – this covers both dedicated blogs (like this one) and web sites. The web site serves the purpose of promoting you and your business. By far this is the most prevalent form of sites on the web but I would imagine the most popular is participants.
It may seem that the level of involvement dictates whether you just participate or contribute. For instance, you can be either on sites like Facebook providing minimal information on landing spaces. However, this may be a detriment because it shows minimal interest, and even lack of creativity. As with having your own web site, a poor showing will hurt you. If you cannot do a good job in your own eyes, then consider not doing anything.
However, whether you are an entrepreneur, investor, or job seeker (or a combination) there are strongly recommended among the three applications. There are also the strongly NOT recommended.
Where do you think the following fit in? (remember to ask, who is your audience)
- Myspace
- Monster
- Hotjobs
- CareerLadder
- RiteSite
- Building a web site
- Running a blog
We continue this topic tomorrow…